Our Inspiration

As a woman-owned business, we take pride in drawing our inspiration from the Amazigh women of Morocco, represented in our logo. Indigenous to Morocco, Amazigh women have always held a high status in traditional Moroccan society. From leading roles in the military to managing economic, social, cultural, or even religious affairs, these women were highly respected and viewed as a source of life and wealth.

 

Over the years, Amazigh women used their artistic skills to hand-weave carpets and produce textiles and beauty products to help maintain their households. Today, Amazigh women continue to lead in Morocco’s Argan oil production, empowering women and inspiring us to stand for women's equality and autonomy in today's society.